Search Engine Optimization (SEO), is the process of optimizing a website to improve its traffic. Suppose you have a website, but just having it online won’t do, your visitors should find you and your online visibility should be strong. Here, comes SEO, by doing SEO for your website your site is optimized for search engines. When visitors search for specific terms your website should come in the top listing for those search terms that you have targeted to promote your service or product. SEO helps in search engine positioning, search engine ranking i.e. to attain top listing in SERPs via natural listing i.e. organic listing and search engine submissions.
A website should be search engine friendly to have strong online visibility. It should be designed and developed in such a way that its appearance, layout and design should attract lot of visitors and makes the site completely crawlable and indexable.
There are different factors that we keep in mind before we go for our in-house, on-site or offshore projects that effect time and cost to optimize these sites for search engines. Some of the common factors are your targeted market, your keywords, your competition, website content and most important is your budget.